Both newspapers must have some similar things so they fall
within the conventions. A Tabloid and Broadsheet both have a Banner, price, main story
and sub headings. They also have the date and website on them.
The audience profile, above, is for The Times.
The age of the newspaper seems to be in line with that of its target audience.
As you can see from above, there is more upper class people reading this paper as lower class people, this is because there is more words to a story. The average age of people that read this paper is 65+. this is due to the fact they are retired.
The audience profile, above, is for the Daily Star.
The age of the newspaper seems to be in line with that of its target audience. Most readers are under the age of 54 and according to the stars own demographic profile. It expects the audience to mainly be made up of 25-34 year olds. The majority of readers are male.
All Newspapers must have Text, Colours, Stories and Slogans. As I have said previously, the two papers I will be comparing is The Daily Star and TheTimes.
The Daily Stars slogan is The News, The Goss, The Pics The Sport. Whereas The Times' slogan is Newspaper of the year. The text in The Daily Star is short.The text and stories are short because the people who read this paper have a low education. they also don't like reading. It also uses short words so that the targeted audience can understand the story. An example of a job that these people will have may be a Builder. On the other hand, The Times' text is long worded. The Times newspaper is long worded because the people reading the paper have been to university and got a higher education than the people reading the daily star. The people reading this paper also love reading. It also has smaller text so that they can fit more on the page. This also means that they can detail the story more. An example of jobs that these people may have are a Bank Manager. Finally, the colours of The Times are black, white and grey. these colours are normally dull but in this case it is to attract middle aged businessmen and women. However, The Daily Stars colour scheme are bright colours, such as, red, blue and green. This is to attract the target audience.
The Daily Star is all about the page 3 model, celebrity gossip and the sport. whereas The Times Is all about world news.
Advertisements in the Daily star are a quarter of the page unless they are supermarkets such Asda and Morrison's. Whereas the advertisements in The Times take over half the page from businesses such as John Lewis, T.V channels and car dealerships. These are different due to the amount of money people are earning. The people who read the Daily Star are probably on minimum wage or benefits. However the people who read The Times are businessmen and women.
The Psychographic profile of the Daily Star are survivors and they normally resign from jobs. On the other hand, The Times' are normally aspirers and explorers.
